Monday, November 25, 2019

Modern Creative Job Titles

Modern Creative Job TitlesModern Creative Job TitlesJedi. Ninja. Ambassador of buzz. Creative job titles are constantly cropping up. What do you call yourself?Check out this infographic from the Creative Team of the Future project to find out how creative professionals view job titles and read about three modern creative jobs, including design executive officer, creative technologist and content strategist. If youve seen or heard of other new creative job titles, let us know in the comments below.Read our post on the art of writing job descriptions for creative positions. Creative Team of the FutureJedi. Ninja. Ambassador of buzz. Creative job titles are constantly cropping up. What do you call yourself?Check out this infographic from the Creative Team of the Future project to find out how creative professionals view job titles and read about three modern creative jobs, including design executive officer, creative technologist and content strat egist. If youve seen or heard of other new creative job titles, let us know in the comments below.WHATS IN A NAME?Do creative professionals care about their job titles? To find out, The Creative Group, in collaboration with AIGA, the professional association for design, surveyed nearly 500 in-house and agency creative professionals to get their take on job titles. See how they responded and discover other positions on the rise to keep on your radar.51% OF IN-HOUSE CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATE40% OF AGENCY CREATIVES BELIEVE THEIR JOB TITLE IS INACCURATEHOW DO YOU FEEL ABOUT YOUR JOB TITLE?IN-HOUSE RESPONSESAGENCY RESPONSESITS AN ACCURATE DESCRIPTION OF THE WORK THAT I DO49%60%ITS INACCURATE - MY JOB DUTIES HAVE EVOLVED CONSIDERABLY SINCE I WAS HIRED46%38%ITS INACCURATE - THE COMPANY THAT HIRED ME NEEDED MY SKILL SET BUT DIDNT HAVE AN OPENING5%2%HOW IMPORTANT IS IT TO HAVE A TITLE THAT ACCURATELY REFLECTS YOUR JOB RESPONSIBILITIES?IN-HOUSE RESPONSESAGENCY RESPONSE SVERY IMPORTANT 58%26%SOMEWHAT IMPORTANT 34%52%NOT VERY IMPORTANT 7%11%NOT IMPORTANT AT ALL2%11%3 EMERGING JOB TITLESIf your company isnt already recruiting for these creative positions, theres a good chance it will be soon.DESIGN EXECUTIVE OFFICERA person who possesses the hybrid skills of a strategic business executive and a creative, problem-solving designer someone who is a catalyst for transformation and the werber of cultural change.-MARIA GIUDICE, DIRECTOR OF PRODUCT DESIGN, FACEBOOKCREATIVE TECHNOLOGISTA developer who understands the creative process and the world of advertising. Theyre responsible for making and coding things - they can make web projects, mobile apps and other digital experiences.-JOSEPH CORR, CREATIVE DIRECTOR, DEEPLOCALCONTENT STRATEGISTSomeone who is responsible for the identification, collection and development of content for all (of a companys) channels, whether its print, digital, social or broadcast. You have to have great content, but you also need to have a strategy behind it.-TIM COX, DIRECTOR OF CREATIVE STRATEGY, PUBLIX SUPER MARKETSWe break up job descriptions into two parts. The first part addresses the type of person were looking for - the personality, driving factors or things you are passionate about. The second part talks about what our company and employees are like - what were about and our strategy. We try to paint a picture of what its like to work at our company, just as job seekers try to describe what they can offer in their resume.-AMY MARSHALL, TALENT MANAGER, HORNALL ANDERSONJOB DESCRIPTION ESSENTIALSIf you construct a thorough and accurate job description, all the subsequent pieces of the hiring process will more easily anliegen into place. Heres a checklist of important elements to includeJob or position titleDepartment within the organization in which the position existsReporting structure for the position, both up and/or down, as applicableBrief summary (1-3 sentences) of the position and its overarc hing responsibility, function or role within the organizationList of essential or key job dutiesQualifications for the position (specific knowledge, skills, employment or other experiences, training, language, or aptitudes required for the job)Educational requirements for the job, if anyQualities or attributes that contribute to superior performance in the positionFor help finding the creative talent you need to bring campaigns to life, visit creativegroup.com 2013 The Creative Group. A Robert Half Company. An Equal Opportunity Employer.All referenced trademarks are the property of their respective owners.Source The Creative Group survey of nearly 500 AIGA members in the United States 76 percent of respondents identified themselves as working in an in-house creative/marketing department, 9 percent identified themselves as working in an agency or studio, and 16 percent identified themselves as other (freelancer, student, unemployed, etc.). Some responses do not total 100 percent due to rounding.Read our post on the art of writing job descriptions for creative positions.

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